Pairwise Announces Collaboration With Partnership for a Healthier America; Tom Adams and Noreen Springstead Comment
DURHAM, NC - Pairwise teamed up with Partnership for a Healthier America (PHA) recently, kick-starting a three-year partnership to support a joint goal of increasing access to healthy, fresh, and affordable food.
“We are pleased to partner with PHA, whose impactful work aligns so closely with the Pairwise vision of reducing barriers to fruit and vegetable consumption,” said Tom Adams, Co-Founder and Chief Executive Officer at Pairwise. “The challenge of ensuring access to healthy food is multifaceted and complex. At Pairwise, we are using technology to reduce barriers to healthy food access. But, it is also imperative that we work with other organizations that are tackling key social barriers. PHA is leading the way in innovative solutions to ensuring food equity.”
Pairwise is supporting PHA and its overarching mission to drive change within America’s food system by leveraging CRISPR and other technology to bring tastier, more nutritious, or more convenient produce to market. According to the release, Pairwise’s first food product, Conscious™ Greens, will launch later this year in both the foodservice and retail channels.
Each year, Pairwise will contribute $75,000 to PHA’s Good Food for All program, which will provide 630,000 servings of produce to families facing barriers to accessing affordable, healthy, and sustainable food. The program works with local partners to empower long-term changes in healthy eating behaviors in communities across the country. Pairwise is committed to delivering 100 million servings of produce by 2025.
“Every day, too many families around the country struggle to access healthy food. This entrenched problem must be addressed so that good food is available to everyone, no matter their zip code. We are taking the steps to solve it by working with Pairwise to make healthy food accessible for families in need,” said Noreen Springstead, President and Chief Executive Officer of Partnership for a Healthier America.
PHA and Pairwise’s shared goal of creating greater, sustained access to nutritious food will require innovative thinking and new solutions. Both organizations are focused on finding innovative solutions to persistent problems facing our current food system.
“We look at this partnership as the very beginning of what we hope to be a long-term relationship with PHA,” Adams said. “Our shared vision of ensuring healthy food access to all steers our work each day at Pairwise. As we launch our first products this year and mature as a company, we look forward to continuing to grow our meaningful work with PHA.”
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