SONORA, MX - During what is traditionally the most dynamic period of the Mexico grape season, an early monsoon season has emerged in the region. The production areas of Sonora, Mexico, received unusually early rain on June 1.

“After a major weather event, the crop impact is currently unknown. There is an initial period where losses tend to be overestimated and volume is allocated instead of pushed,” explained John Pandol, Director of Special Projects, Pandol Brothers.

The 10 weeks from early May through mid-July are usually the most unpredictable, John tells me.

“As assessments are made, every player will evaluate their committed grape programs and make adjustments,” John continued. “The volume in question will make it more important than ever for retailers to stay in close communication with their suppliers.”

The last time the monsoon season arrived early in the Sonora region was over two decades ago, on May 28, 2005. While challenges may be posed by the storm’s early arrival, John notes that there are still opportunities for retailers to fuel category success.

California’s Coachella Valley remains unaffected, and Central California grapes are only a month away.

Stay tuned for more industry updates from AndNowUKnow.