YERINGTON, NV - Even when they are eating healthy, consumers want their food to be flavorful. As Teri Gibson, Director of Marketing and Customer Relations, explains, while Peri & Sons Farms® may not be able to dial in the recipe of produce in the same way manufactured foods can, the company does many things to help ensure each crop is delicious.

“Better ingredients make a better product. On our family farms, we use the best ‘ingredients,’ such as top-quality seeds, healthy, nutrient-rich soil, and well-prepared beds. They get lots of fresh air, clean water that’s properly administered, and they’re fed a well-balanced diet of specialized fertilizers,” Teri begins.

Because Peri & Sons ships directly from the farm, the supplier can monitor its onions closely, giving them the time they need to naturally mature and develop their rich flavor.

“We hand-harvest our onions into ventilated bins to minimize bruising, damage, and stress that machine harvesting can cause, then they cure in a food-safe, climate-controlled environment,” Teri continues.

Flavor development is not just about taste; it also involves aroma, texture, and even visual appeal, creating a holistic food experience, Teri notes. Tasteless produce can be due to agriculture practices that prioritize appearance and transportability, leading to harvesting unripe, undeveloped products.

“There’s a reason Peri & Sons Farms claims to have the most consistently flavorful premium and organic onions on the market. It’s not a boast, it’s a strategy,” she concludes.

As flavor continues to drive purchases in the produce aisle, stay up to date on the latest with AndNowUKnow.