Produce Marketing Association Announces Fresh Summit as a Virtual Experience
NEWARK, DE - The Produce Marketing Association made a landmark announcement today in regards to its 2020 Fresh Summit Convention & Expo. Fresh Summit, one of the most anticipated events of the year, will now be a virtual experience!
“Out of our utmost concern for the personal health, safety, and wellbeing of our guests, event partners, and staff—as well as after thoroughly reviewing responses from Fresh Summit attendees, exhibitors, and buyers regarding their comfort, willingness, and ability to travel this fall, and analyzing trends from state, federal, and global health authorities, it became abundantly clear that we could not hold a conference in Dallas as planned,” stated CEO Cathy Burns in a press release.
For 71 years, PMA has worked tirelessly to bring together the global produce and floral industries at its Fresh Summit expo. Continuing this tradition, the connection of buyers and sellers will still be at the forefront of the experience as PMA looks to craft a healthier world.
“The world has correctly deemed our products and industry as essential,” said Burns. “Fresh Summit will continue, and like every year, provides an opportunity for our global members to grow their businesses, celebrate the industry, and look to the future.”
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