OLATHE, KS - Price Chopper's parent company, Balls Food Stores, is opening Payless Discount Foods, a new grocery store concept aimed at the growing savings-savvy segment of the American consumer base. Opened at the site of a former Price Chopper in Olathe, Kansas, the new store concept will carry a “No Games. No Gimmicks” tagline and a whole host of excellent discounts.

“People are always looking to save a little money where they can,” said David Gryszowka, Vice President of Store Development for Balls Food Stores. With the store so busy on weekends that every shopping cart in the establishment is in use, according to the Kansas City Star, it's hard to argue with his vision for Payless Discount Foods.

Does this move signal a new way forward for Balls Food Stores? Probably not, says Kansas City Star, which points out that the “no-frills” approach of Payless Discount Foods shares a common philosophy with the Price Chopper chain.

Aisles of customers packing their own groceries, a no-credit card policy, and the pages on pages of discounts in Payless' “Wall of Value” and “Manager's Specials” come from the same fundamental Price Chopper philosophy that the way to a successful retail business is simple: a great product at the lowest possible price target.

So far, Balls Food Stores has not released any word on whether it intends to expand this new concept outside of Olathe, but if word on a future move is released, you can count on AndNowUKnow to bring you the news first. Stay tuned.

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