Price Chopper Supermarkets Selects Manthan-RichRelevance to Deliver on Omnichannel Personalization
SAN FRANCISCO, CA - Innovation has been reimagined by Price Chopper Supermarkets and Market 32 this week. The retail powers have partnered with Manthan-RichRelevance to drive highly personalized customer engagement across the supply chain. Price Chopper will integrate the company's SaaS suite, which includes its Customer Data Platform, Advanced Customer Analytics, and Omnichannel Lifecycle Marketing for leveraging insights and improving personalization.
"We're proud of the product mix and shopping experience we provide in our stores and online. Personalization is an important strategic initiative in our continued endeavor to enhance customer experience across Digital and In-Store. We did a comprehensive evaluation of the market before selecting Manthan-RichRelevance. We're excited to announce the partnership and the comprehensive capabilities of the platform to help us execute our strategic vision with speed," said Glen Bradley, Price Chopper Supermarkets/Market 32's Group Vice President of Marketing.
The Golub Corporation, which owns Price Chopper and Market 32, serves customers across New York, Connecticut, Massachusetts, Vermont, Pennsylvania, and New Hampshire. The company is passionate about providing its customers with an overall experience that earns their long-term loyalty, as stated in a press release.
Manthan-RichRelevance will apply its CDP service, which is purpose-built for customer-centric retail businesses, and its specialized recommendation engine to help Price Chopper develop a single view of its customer and personalize every single customer interaction across direct mail program, weekly flyer, and digital/email programs. The solution also provides the marketing team with key capabilities to run automated, on-demand, and journey-based campaigns; offer recommendations, test, and optimize campaigns; and improve engagement, conversion rate, and overall marketing ROI.
"The grocery industry has taken a decisive digital shift, and hyper-personalization is both critical and essential to provide shoppers with a frictionless, easy shopping experience no matter the channel of engagement. At Manthan-RichRelevance, we're incredibly proud to partner with a customer-obsessed brand such as Price Chopper Supermarkets and add to our marquee portfolio of grocery customers across the globe," said Sivakumar Hariharaiyer, Senior Vice President of the Americas at Manthan-RichRelevance.
A new era of innovation has begun at Price Chopper Supermarkets and Market 32, so keep an eye out for ANUK's latest reports as we wait to see what happens next.