Price Rite Marketplace Welcomes Jim Dorey as New President
KEASBEY, NJ – The newly rebranded Price Rite Marketplace is welcoming a new executive to its team. The 65 store-strong and nine state-expansive chain is saying hello to Jim Dorey, its new President. This is exciting news for both Price Rite Marketplace and Wakefern Food Corp., one of the nation’s largest supermarket cooperatives and the company under which it is a registered trademark.
“Jim has consistently demonstrated the leadership traits and vision to position Price Rite Marketplace for success even in the face of major market changes, competitive challenges and a changing business landscape,” said Joe Sheridan, President and COO of Wakefern, in a recent press release. “It’s an exciting time for Price Rite as we refresh our stores with new décor and private label products, and Jim will help lead the company in this next step forward.”
News of Dorey’s admission into the Price Rite Marketplace executive family trails Neil Duffy’s retirement from the chain in October. Dorey’s responsibilities will include the company’s comprehensive rebrand by introducing new store décor, signage, and private label products to the stores over the course of the coming year. On top of these aesthetic shifts, Dorey will be heading business efforts, including sales, merchandising, retail operations, human resources, and corporate administration.
Dorey’s academic background includes a bachelor’s degree from Montclair State University, as well as Harvard Business School’s Advancement Management Program. When it comes to his career endeavors, he is well-established in Wakefern Food Corp.’s culture and development. After starting his career in 2004 as manager of real estate, he progressed in the organization to hold several other management positions in procurement. There, he reinforced frozen foods and the dairy divisions. He moved over to Price Rite in 2009, where he most recently held the title of Executive Vice President. In this role, he worked steadfastly alongside Duffy, which helped to ease his transition into his role as President.
With recent plans for a more visually appealing, fresh, modern take on the company’s stores, Dorey’s hand in the upcoming rebrand is one way that it is seeking to become more appetizing for consumers, all the while staying true to its promise of low prices, high quality goods, and friendly service to make shopping simpler and streamlined.
Congratulations to Jim Dorey, from all of us over at AndNowUKnow! We wish you every success your new role at Price Rite Marketplace offers you.
