Pro's Ranch Market Rebranding as Los Altos Ranch Market
ONTARIO, CA - Pro's Ranch Market has announced that it will be undergoing a name change to Los Altos Ranch Market. According to AZ Central, the name change will go into effect starting Wednesday, September 3rd after the Labor Day weekend, and Los Altos is confident that the new name is the first step towards many good years to come for the retailer.
Last May, AndNowUKnow covered how Pro's Ranch Market had been forced to file for bankruptcy because of an anticipated $7,229,773 in PACA violations.
Now however, Pro's Ranch Market is under new ownership after being acquired for $55 million last February by a partnership between California-based Cardenas Markets and Northgate Gonzalez Market, and the new owners are confident that they have the right vision to lead the retailer forward.
According to AZ Central, the Los Altos Ranch Market name was born from a crowd-sourcing effort in which the retailer reached out for feedback from both customers and employees.
To celebrate the new name, the retailer will be launching a 6 week long celebration, which will include parking lot festivities, grocery discounts, and concerts. In addition, the retailer has announced that the first 300 shoppers to visit Los Altos Ranch market locations on September 3rd will receive a free bag of groceries with their purchase.
Congratulations on the new name, Los Altos Ranch Market! Here's to many good years ahead!
