LEAMINGTON, ON - Dedicated to uplifting Southeast agriculture, Pure Flavor^® is a natural fit at the upcoming Southern Exposure. Touting a new addition to its portfolio and strategic expansions, the company is excited to head to Orlando, Florida, next month and share with the industry what it means to be a member of the Southeast farming community.

“Driven by our Georgia farm expansion and the opportunity to showcase what we grow right here in the Southeast, Pure Flavor is excited to introduce the newest addition to our Georgia-grown portfolio, Organic Long English Cucumbers, at Southern Exposure,” shared Matt Mastronardi, Executive Vice President. “Grown in a protected greenhouse environment, these cucumbers offer crisp texture, peak freshness, and a ‘Georgia Grown’ callout, with the consistent quality retailers expect.”

Pure Flavor will also be sharing new items and crowd favorites, including Cherry Picked^™ tomatoes, a premium medley of hand-picked specialty varieties such as sweet red cherry Azuca Tomatoes, tropical Tiki Tomatoes^®, and blushing, citrusy OMG Tomatoes^™.

“Rocco Reds™, known as The Chef’s Tomato^®, bring bold color and robust flavor, while Cloud 9^® grape tomatoes, one of our sweetest award-winning varieties, add juicy sweetness and vibrant appeal,” Matt added.

In addition to its impressive portfolio, Pure Flavor continues to invest in the Southeast, most recently through a 25-acre expansion of its Southern Flavor Farms greenhouse in Peach County, Georgia.

“As truly Southeast growers rooted in the region, we are proud to be part of the local farming community, supporting jobs, strengthening regional agriculture, and growing food close to where it is enjoyed. This investment gives Southeast retailers greater capacity and reliable year-round access to fresh, premium vegetables,” Matt shared. “With additional acreage planned, Pure Flavor remains committed to innovation, sustainability, and strategic growth to meet the increasing demand for fresh, flavorful, and consistent high-quality produce that builds shopper loyalty.”

SEPC’s dedication to providing meaningful networking opportunities for retailers, distributors, and suppliers to come together is part of the reason Pure Flavor is so excited about the show.

“As farmers who grow in this region, Southern Exposure allows us to connect face-to-face with local retailers, share our story, exchange insights, and listen closely to customer feedback. These relationships help guide our innovation, strengthen partnerships, and support our continued growth in the Southeast,” Matt concluded.

Pure Flavor is bringing a large group to the show, including members of our leadership and sales teams. Attendees will include Matt Mastronardi, Executive Vice President; Tiffany Sabelli, Senior Director of Sales; and Mike Glass, Director of Sales, so be sure to stop by booth #125 to say hello!