Shipt Announces a Total Rebrand
BIRMINGHAM, AL - The grocery delivery behemoth Shipt has managed to secure multiple key retail partners like Southeastern Grocers and Target. It appears the company is aiming for further expansion, announcing a total rebrand that is expected to draw new eyes. Through this new brand campaign and refreshed logo, Shipt will no doubt be scooping up more retail partners very soon.
“We felt like the current brand identity didn’t speak to our demographic,” said Chief Marketing Officer Harley Butler. “We can use that bag to represent all the different things [Shipt delivers.]”
While the company mainly has its sights set on grocery partnerships, it also markets directly to consumers who can purchase a membership with Shipt, according to AdAge. The company employs a fleet of over 100,000 individuals who are expected to deliver groceries within an hour. The rebrand will include a logo change from the iconic spaceship to a shopping bag that is a better representation of the service.
The campaign has been dubbed “Over-Delivering Delivery” and will include a series of visual advertisements that highlight how Shipt manages to deliver on such premium services.
“The primary goal of the advertising is to attract new customers and also to remind existing customers of who we are and why we’re special and to drive increased orders that way,” added Butler.
Who will be next to partner up with the delivery expert Shipt? Keep a tab open for us at ANUK as we investigate.