ShopRite of Warminster Launches Fresh to Table In-Store Experience; Deborah Cowhey Comments
WARMINSTER, PA - Earlier this year we announced that ShopRite had expanded its Fresh to Table concept to two Klein's Family Markets stores in Maryland. Now, the retailer is expanding the in-store experience to the ShopRite of Warminster in Pennsylvania.
“We are excited to launch Fresh to Table as it offers a whole new way for customers to access fresh foods and take home easy-to-prepare meals,” said Deborah Cowhey, Owner and Operator of the ShopRite of Warminster. “The store-within-a-store concept provides a wide selection of wholesome seasonal foods, an outstanding variety of products, and a convenient solution to help our customers find the meal solutions they are looking for at the best possible price.”
Designed within the store’s existing footprint, Fresh to Table reinvents and reimagines traditional produce and fresh departments to provide inspired, high-quality options and ingredients for shoppers looking for a one-stop-shop meal experience. According to a press release, these include sections with ready-to-cook items, ready-to-heat offerings, and ready-to-eat meals.
Other highlights of the Fresh to Table shopping experience combine the best of ShopRite’s ready-made meal expertise with foods and ingredients curated by ShopRite chefs and procured from departments across the store, including produce. The Fresh to Table space is designed to provide easy-to-prepare entrees and dinner solutions. Additionally, shoppers can access Fresh to Table meals, snacks, and produce through the store’s online grocery service.
As this fresh-forward concept continues to expand, ANUK will keep you in the loop.