SAN FRANCISCO, CA – A recent study by Nielsen FreshFacts® on the microwaveable/steamable fresh potato segment has highlighted the continued positive performance of the segment. And, according to a recent press release, Side Delights® Steamables™ is leading the segment with more than half of the category’s total dollar sales.

This month, Side Delights is adding to the craze by launching a new product—Side Delights Steamables Duo Potatoes—containing a colorful mix of Red & Yellow potatoes that are triple-washed and cook in their bag in a mere eight minutes.

“Colorful potatoes scream 'healthy' and Side Delights Steamables provide that extra ‘pop of color’ to a dinner plates in eight minutes or less,” noted Kathleen Triou, President and CEO. “We are researching and listening to what our customer wants, and continue to provide variety and excitement to our popular product line, helping our retailers’ bottom line.”

According to a press release, potatoes still rank number one among vegetables based on volume sales. And the microwavable/steamable potato segment growth trend continues—up 12.6 percent in volume sales and up 28.4 percent in dollar sales versus last year. Side Delights Steamables represents the lion's share of this growing category, with 62 percent of the dollar share and 63 percent of the volume share in the segment, despite a comparatively smaller product grouping than the competition (as Fresh Solutions Network’s press release noted, Side Delights Steamables offers only 6 items, while competitors offer 25 items).

Additionally, the company noted, Side Delights Steamables’ dollar velocity outpaced the competition, selling faster than any of the other brands.

Side Delights Steamables are available exclusively through the Fresh Solutions Network.

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Fresh Solutions Network Side Delights®