South Asian Local Food and Grocery Marketplace Quicklly Launches in San Francisco Bay Area
CHICAGO, IL - A new grocery contender is in town, and it is vying for the South Asian market. Quicklly is one of the first retailers of its kind, and recently announced its first expansion in San Francisco, California. Local consumers seeking out unique and diverse eating experiences now have access to Quicklly's offerings, which includes delivery, and the company plans to expand to San Mateo in the near future.
"We've had thousands of requests for Bay Area service since our launch in Chicago, from both consumers and vendors," said Keval Raj, Co-Founder of Quicklly. "The Bay Area has a high concentration of South Asian residents, which made it an attractive market for us."
Based in Chicago, Illinois, Quicklly connects people with local South Asian markets, restaurants, and caterers; allows them to order online; and manages delivery for vendors. Most vendors on the Quicklly platform are small businesses that are not on other e-commerce or delivery apps. Customers can shop and place orders from several grocers and restaurants and have everything come in one delivery. The company has nearly 15,000 customers and over 60 vendors in its hometown of Chicago.
According to a press release, Quicklly has already onboarded over 30 vendors for its Bay Area marketplace, spanning specialty grocers and restaurants, including India Foods, Niligris Cash & Carry, Sankranti, and Mangoes Indian Cuisine. Customers can order groceries, takeout meals, and even meal kits.
"The Quicklly team has been super helpful with the overall store onboarding process, training us on key systems and operational processes to ensure smooth sailing in today's unprecedented times. Quicklly's tech, marketing, delivery, and operations support has been available from day one. We are not only live on their digital platform, but we have been receiving daily orders within the first day of our launch, and our number of orders are growing 100 percent week over week," said Krishna Bhupal, Manager of India Foods, a grocer based in Fremont, California. "Also, our service area is now expanded to cover up to 20-mile radius. We tried traditional delivery apps but their fees were high, their delivery areas were small, and no one was going after a single South Asian ethnicity food. Quicklly has a much broader delivery area, expanding our reach within the South Asian audience significantly, and also has much lower fees. We anticipate making as much in a week with Quicklly as we did in a month with any other delivery apps out there."
Quicklly uses proprietary in-house technology, including Artificial Intelligence and Machine Learning models, to help vendors identify the most popular items to meet local demand. The innovative service also allows for restaurants to sell grocery items and meal kits. During onboarding, Quicklly helps each vendor tailor its offerings for the local market, a huge point of differentiation for the retailer.
"Our aim is to help these small businesses survive and thrive," said Keval. "We view each one as a partner in this journey, and our growth is directly tied to their growth. If they are successful in their journey with us, we will be automatically successful."
Quicklly's Founders came up with the idea for the company after moving abroad and finding it difficult to identify and order from local South Asian markets and restaurants. The success of other ethnic marketplaces proves that the founders are on the right path in achieving huge scale in the South Asian marketplace in the U.S.
Will Quicklly’s innovative format leverage fresh as a way to grow its footprint? Stay tuned as ANUK reports.