The Star Group's Inspired Greens Banner Launches Living Lettuce Trio; Rindi Bristol Comments
ALBERTA, CANADA - The Star Group is teasing an upcoming launch you will not want to miss. Its Inspired Greens banner is preparing to roll out a new trio of living lettuces, grown in the company’s state-of-the-art greenhouse. The trio includes a green lettuce varietal paired with two different Romaine varietals including Red Gem.
“We could not be more excited to launch this limited-time blend,” said Rindi Bristol, The Star Group’s Senior Director in charge of its lettuce operations. “Canadians love their Romaine lettuce, and this is a very special blend that is going to level-up burgers, wraps, and Caesar salads across Canada all summer long.”
Inspired Greens specializes in living lettuce, which allows for superior freshness and extended shelf-life. The new living lettuce Romaine trio has been in research and development for more than 18 months, a press release stated.
“We had to rethink everything,” continued Bristol, “from the varieties selected to the seed stock to the growing environment, seasonality, and adaptation of the plants to the Lethbridge County microclimate. This was not an easy task to say the least, but thankfully, we have some of the most talented growers in the CEA space and for them, this was a challenge they were committed to from the beginning. Remarkably, they were able to produce this unique, balanced, and delicious trio with several other varieties growing in the same climate and, as always, without the use of chemical pesticides.”
As a nod to the company’s Canadian roots, the new trio will be packaged in a unique maple leaf sleeve.
“There isn’t another greenhouse facility like this in Canada,” said Bristol, “and as a proudly Canadian company, we thought it was fitting to design packaging that celebrates the fact that all Inspired Greens products are 100 percent Canadian grown.”
This new lineup will be available during the summer months only at most major grocers across Canada from July to September.
For more sneak peeks at upcoming launches in fresh produce, follow along with us at ANUK.