Starbucks Japan Debuts Two New Fruit Frappuccinos

Starbucks Japan Debuts Two New Fruit Frappuccinos



JAPAN - Strawberries? For spring? Groundbreaking. Starbucks Japan is back, back again, to showcase just how innovative you can get when it comes to culinary creations. This time around, the coffee titan is debuting two new limited-edition Frappuccino drinks that feature a fruit that’s basically spring personified: strawberries!

The Strawberry Berry Match Frappuccinos will be available in certain locations in Japan

While only available from April 10 to May 14, according to a press release, the new Frappuccinos have been crafted to spur a social media tizzy, with names like #STRAWBERRYVERYMUCHFRAPPUCCINO_RED and #STRAWBERRYVERYMUCHFRAPPUCCINO_WHITE—the hashtags don't cost extra! Starbucks knows the name of the game and knows it well. Heck, it basically created this game.

A Starbucks pop-up branch is set to appear in the courtyard of the Tokyo Midtown entertainment complex on April 10, providing a backdrop for anyone wanting to share snapshots of the drinks (source: Starbucks)

But what’s truly unique about this round of drinks is that they’re so produce-y, they’re basically strawberries in a cup! For example, the Strawberry Berry Match Frappuccino® Red features a strawberry cream base, a concoction of strawberry fruit and strawberry syrup, and strawberry powder dusted on the whipped cream. The Strawberry Berry Match Frappuccino® White pretty much consists of all the same goodies as the Red drink, just with white mocha and strawberry macaron chunks added in. Just to be clear, I’m a thousand percent team #STRAWBERRYVERYMUCHFRAPPUCCINO_WHITE! Macaron chunks? In my Frappuccino? Truly groundbreaking!

What fruit or vegetable will inspire Starbucks in its next drink launch? AndNowUKnow will continue to report on all the ways produce has become companies’ muse.

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