Stater Bros. Markets and ReposiTrak Expand Partnership; Dennis McIntyre and Randy Fields Share
SAN BERNARDINO, CA & SALT LAKE CITY, UT - Early success is a good indication that the strategies at play will help you achieve long-term goals. One year ago, Stater Bros. Markets enacted the help of ReposiTrak in an effort to reduce out-of-stocks. After much success, the two are now expanding their partnership.
“Stater Bros. is committed to offering the best customer experience possible, and that includes making sure every product is available, every time shoppers visit our stores or website,” said Dennis McIntyre, Executive Vice President and Chief Marketing Officer at Stater Bros. Markets. “With the results we’ve seen so far, we’re excited to expand the program to better serve our customers’ expectations.”
The main goal of this partnership has been to help reduce out-of-stocks primarily in the direct store delivery (DSD) categories, which have proven to be the most problematic. According to a press release, the initial iteration of this partnership helped to significantly reduce out-of-stocks, leading Stater Bros. to expand the program to include even more of its DSD suppliers.
Randy Fields, Chairman and Chief Executive Officer of ReposiTrak, also commented on the expanded partnership.
“Stater Bros. is an incredible brand known for its top quality, fresh foods, and a dedication to customer service. Their commitment to the customer is obvious every time you enter a store, and it’s that same commitment that led Stater Bros. to our out-of-stock management solution. With Stater Bros.’ leadership, ReposiTrak’s technology and insights, and the collaboration of the DSD vendors, we’ve demonstrated success, and we’re excited to build off that,” said Fields.
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