Sterman Masser Potato Farms' Dave Masser Discusses Southern Innovations Showcase
SACRAMENTO, PA - Sometimes, good things come in petite packages. Sterman Masser Potato Farms will prove this tenfold with its showcase at the Southeast Produce Council’s (SEPC) Southern Innovations show. The supplier will be highlighting its newly re-designed Side Delights® Petite Potatoes line at its booth and in the New Product Showcase.
“As consumer demand for potatoes continues to grow and their confidence [in] cooking potatoes grow, we are proud to showcase our innovations again at the Southern Innovations show,” said Dave Masser, President of Sterman Masser Potato Farms.
Southern Innovations highlights the latest developments in the fresh produce industry, including new products, packaging technology, and unique brand approaches. Hitting on all three areas, Masser will showcase the 1.5 lb and 3 lb gusset bags of Side Delights Petite potatoes.
The Petite potatoes are premium United States No. 1 grade potatoes available in Medley, red, yellow, Fingerling, Duo, and purple potatoes. They are non-GMO, pre-washed, and consistently sized for fast, even cooking. Similar in texture and flavor to larger-size potatoes, the Petites have concentrated flavor and a shorter cooking time.
“We are particularly excited about the new product packaging of our petite potatoes and invite attendees to visit us at booth #503,” added Lela Reichart, Executive VP of Marketing of Sterman Masser.
The new packaging design boasts contrasting colors between the bag and the potato to brighten the display and invite shopper exploration with a bold, clean, contemporary approach. Side Delights Petite potatoes are also available in various mesh pillow pack sizes and 1 lb netted pouch with wine bottle tag. All packages prominently display the potato type and the pack size for easy consumer shopping.
According to a press release, the global potato market continues to grow, with an estimated market value of $9.6 billion in 2022 that is expected to reach $11.8 billion in 2028. Side Delights potatoes are available in a full assortment of types and sizes, including convenience-oriented items like Steamables, Bakeables, and Grillables, and fresh-cut items including A Cut Above potatoes.
Be sure to swing by booth #503 for all of this and more.
And keep watching ANUK’s reports with a close eye.