Steven Wright of Soli Organic Details Organic Leafy Green and Herb Portfolio Ahead of OPS



Steven Wright of Soli Organic Details Organic Leafy Green and Herb Portfolio Ahead of OPS


Sponsored Message
Summer is Here! Learn More

HARRISONBURG, VA - We can’t wait to soon see what innovative produce offerings are taking the spotlight at this year’s Organic Produce Summit (OPS)! Taking to this exciting produce event, Soli Organic will be drawing attention to its full lineup of organic leafy greens and culinary herbs.

Steven Wright, Chief Customer Officer, Soli Organic“The herb category continues to ride the wave of decades of sustained growth, and our regionally grown leafy greens hit all the consumer high points,” Steven Wright, Chief Customer Officer, tells me. “Not only are we pesticide-free and non-GMO, but our proprietary soil-based system allows us to be organic as well, which truly differentiates us from most other indoor growers.”

What will be on display at this year’s show? Soli Organic will be showing off its herb offerings available for the key Q4 selling period, including its potted herb duo for Thanksgiving and Christmas. This duo serves as a great holiday gift as potted herb demand continues to peak. The supplier will also be offering unique holiday-themed sleeves, which will add excitement to an already thriving category.

Soli Organic will be drawing attention to its full lineup of organic leafy greens and culinary herbs at this year’s Organic Produce Summit

“The most successful retailers have herb destination locations in the store and excel at selling the number-one item in the category: fresh basil,” Steven explains. “We are proud that our 2 oz Soli basil offers an outstanding value and comes in a 100 percent PCR package, with a QR code and peel-and-reseal functionality. This package contains 41 percent less plastic than the common clamshell used in the industry. We have great volume to promote and will be selling this item in high-graphic display shippers, guaranteed to drive sales.”

Expansions are paving new paths for growth for Soli Organic. This spring, the grower opened its first indoor mega farm in Anderson, South Carolina, in addition to breaking ground on its new site in Brooks, Texas. In late Q3, Soli will be expanding its successful leafy greens program to include high-sales-velocity items like spinach and arugula; part of this launch will include changes to the company’s packaging design, which will drive greater consumer appeal and shopability.

Soli Organic will be showing off its herb offerings available for the key Q4 selling period, including its potted herb duo for Thanksgiving and Christmas

“We continue to march forward with our plan of growing consistently superior organic produce at an affordable price,” adds Steven. “Controlled environment agriculture has been quite successful in growing basic red and green lettuces but has struggled to execute items that really drive the category. We now have a robust offering that can deliver freshness and quality on the items that drive the category and delight consumers.”

Attendees should be sure to visit booth #800 at the show for a closer look at Soli Organic’s portfolio.

”Our dream and aspiration is to make organics affordable to all,” Steven adds. “The OPS delivers in terms of attracting all the key retail decision makers and has developed a sensible small forum that allows the industry to connect in a powerful and meaningful way.”

Map out the perfect itinerary with us as we continue to bring exclusive insights ahead of this anticipated show!

Soli Organic



Companies in this Story


Soli Organic™

At Soli Organic, we’re on a mission to bring healthy food to everyone, everywhere, every day by making organic truly…