SunFed's JC Myers Discusses Mexico Vegetable Season



SunFed's JC Myers Discusses Mexico Vegetable Season


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MEXICO - For retailers looking to gain momentum in the dry veg space, some supply-side insights may help inform your latest strategies. As SunFed makes its transition between Mexico growing regions, the producer has shared some exclusive season updates that revealed opportunities in the vegetable sector.

JC Myers, Vice President of Sales and Marketing, SunFed

“It was a season that solidified both grower and customer relationships,” JC Myers, Vice President of Sales and Marketing, shares with me. “From the inflationary impact on supply costs to labor scarcity, water shortages, devastating storms, and the peso firming up against the dollar—it’s a reminder that the produce business is not for the faint of heart.”

As SunFed reports, spring temperatures remained mild, which kept volume in check and quality high in the grower’s Mexico regions.

Sinaloan eggplant and colored bell peppers are expected to be available for a few more weeks, as well as Sonoran squash and cucumbers through June. The supplier’s Baja and Central Mexican production is now getting underway as SunFed preps for its summer and fall programs.

SunFed reported that spring temperatures remained mild, which kept volume in check and quality high in the grower’s Mexico regions

With opportunities popping up across several categories, retailers can ensure maximized sales by setting their focus on robust and enticing displays.

“As a fourth-gen in the industry going back to a great-grandpa and grandpa who worked in retail, and a dad who learned the business from spending time in stores, I know the fresh produce department is where the action is, and I am an old-school believer that big beautiful displays that are priced well encourage incremental purchases and keep shoppers loyal,” JC adds.

All in all, SunFed chalks the success of its portfolio up to the growers who help bring these high-quality vegetables to market.

Sinaloan eggplant and colored bell peppers are expected to be available for a few more weeks, as well as Sonoran squash and cucumbers through June

“The SunFed brand is synonymous with the best quality, and that’s because we work with the best growers in Mexico,” JC says. “They are our rock stars! Their expertise combined with SunFed’s use of the latest tech available to extend flavor and freshness, and an excellent sales team and operation, makes SunFed one of the top supply partners in the dry veg space.”

ANUK will continue to bring you the latest updates from across the fresh produce industry, so be sure to leave a tab open.



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