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Susan McLaughlin Details Baloian Farms' Year-Round Supply Strategy

Susan McLaughlin Details Baloian Farms' Year-Round Supply Strategy



FRESNO, CA - The produce industry has taken “it’s 5 o’clock somewhere” to a level that has consumers sure all staple fresh items are never out-of-season. Baloian Farms is one that has proven “vegetables are in season somewhere,” with multiple year-round programs, a strategy that took more than turning the clock to the hour we want it to be!

Susan McLaughlin, Marketing Coordinator, Baloian Farms“Producing year-round supplies of fresh vegetables takes creative engineering and the cultivation of close family collaborations throughout California and Mexico. We have been working with some of our regional partners for over 35 years,” Marketing Coordinator Susan McLaughlin explains. “Baloian Farms works with the best farming families in California and Mexico—it’s important to align ourselves with people who have the same goals as we do.”

Those goals stem from one clear key focus: Consistently provide the highest quality product with exceptional customer service year-round year after year.

Baloian Farms maintains multiple year-round vegetable programs by building strong farmer relationships and wielding creative engineering

To realize this vision, Susan points out, takes the company’s entire team from start to finish.

“Baloian’s statewide production schedule is the result of a generation’s work to establish continuity of supply for our customers. Our customers have confidence in us as their provider because we provide quality, consistency, year-round reliability, and service that buyers have come to rely on from Baloian Farms,” she says. “If they ask for specifics, we make it happen. We have been creating customized value-added solutions for our customers and can tailor fit programs based on their individual needs.”

In addition to offering staples like bell peppers year-round, Baloian offers zucchini, yellow squash, and hard squash programs all 12 months. And that is hardly all.

Baloian Farms aims to consistently provide the highest quality product with exceptional customer service year-round year after year

“We are also in the final stages of bringing to market our year-round programs to supply eggplant, yams, sweet potatoes, chili peppers, and cucumbers,” Susan divulges.

Like clockwork, ensuring “it’s growing season somewhere” reaches the produce department takes all the perfect pieces working in synchronization. But it looks as though Baloian is on its way to stopping the clock entirely, ensuring any time is harvest time.

Baloian Farms



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Baloian Farms

Baloian Farms has been in the produce industry since 1917. We grow, pack, and distribute high quality fresh produce...