BAKERSFIELD, CA - I hope everyone is buckled up for the immersive experience that is the Organic Produce Summit (OPS). As Bako Sweet® prepares to take the show floor, I got in touch with Susan Noritake, Vice President of Sales and Marketing.

“We’re bringing our full lineup of organic sweet potato products to OPS, including best-sellers like our 3 lb and 5 lb mesh bags, our convenient 4-count trays, and our signature Single Sweets®,” Susan began. “What really sets us apart this year is our Gameday-themed merchandising program, designed to help retailers capitalize on the energy of football season. From tailgates to watch parties, we’re showing how sweet potatoes can be the star of the fall produce department.”

Susan explained that Bako Sweet’s main focus is to showcase how the brand can help retailers grow their organic sweet potato sales. From premium product quality to creative, turnkey merchandising, Bako Sweet wants to demonstrate that it is more than just a grower—it’s a partner in driving year-round results.

“OPS is always a valuable chance to connect with our retail partners and industry peers, and this year we’re especially excited to spotlight the role sweet potatoes can play in fall entertaining,” Susan continued. “There’s great momentum heading into the show, and we’re looking forward to sharing the fun, seasonal merchandising ideas we’ve developed to help retailers capture shopper attention and keep sweet potatoes top of mind.”

Bako Sweet is coming into the show with excellent product quality across all its organic sweet potato varieties: orange, white, and purple. Thanks to favorable growing conditions and careful harvest planning, the supplier is positioned to deliver reliability and consistency to customers all year long.

“We hope visitors walk away from our booth with inspiration for how to capitalize on the popularity of sweet potatoes, particularly during football season. Between our strong crop outlook and consistent supply, value-added product lines, and fun, seasonal merchandising options, we’re providing solutions that meet both consumer demand and retail goals,” Susan said on a final note.

With all of this and more in store, be sure to include Bako Sweet in your show plans for OPS 2025.