Target Unveils Larger Store Format; John Mulligan Comments
MINNEAPOLIS, MN - Evolution is on the horizon for Target as the company hits the retail scene with a new store strategy. Recently, the chain revealed its newest store design created to better serve its guests and team members and drive continued growth.
“Target’s stores are at the heart of how we deliver for our guests, whether they browse the aisles, shop online, or stop by for same-day services like Order Pickup and Drive Up,” said John Mulligan, Executive Vice President and Chief Operating Officer. “Guests and team members tell us they come to Target because they feel inspired, connected, and welcomed. With our reimagined store design and larger store footprint that better supports our same-day services, we can give guests more of what they love while incorporating features that build on our commitment to sustainability, community, and helping all families discover the joy of everyday life.”
Target’s new larger-format stores optimize additional space and new design elements. At nearly 150,000 square feet of space, the locations are more than 20,000 square feet larger than the chain average. According to the release, the retailer will continue to open stores of all sizes as it focuses on this larger footprint in the next few years.
The retailer leveraged years of research and learnings to create both the updated store design and evolve its store strategy to debut a newly expanded footprint. These larger stores will offer guests Target’s wide assortment of merchandise offerings, support the retailer’s popular same-day fulfillment services, and deliver on its stores-as-hubs strategy for digital fulfillment. Shoppers will find the retailer’s recently debuted new store design and larger store format outside of Houston, Texas.
With a more optimized store size, shoppers can expect expanded food and beverage, exclusive brand partnerships, and a curated mix of owned brands and national brands that continues to differentiate the retailer and build guest loyalty.
Check out the full press release here, and keep an eye out for more updates in the retail landscape with ANUK.