Tesco has launched a new commuter zone on its grocery website, bringing customers easy shopping access on mobiles. By shopping online, customers will avoid the busy lines and stops to the store after work.

Tesco Director of Internet Retailing Ken Towle says, “We know that many of our customers have busy lives, but that they still want quick and easy access to great food at great value. Our new commuter zone is the latest way we’re helping customers to manage their time, by pulling together a range of high quality products and categorizing them to reflect the working week. As the nights close in and it gets colder and darker, customers needn’t worry about stopping to shop on their way home – Tesco can deliver their order straight to their door, giving them more time to enjoy their evenings and weekends.

The zone has launched nationwide campaign with initial marketing activity in London and will include posters on the underground of a Tesco Dotcom van, created from the familiar tube map and adapted to show the extensive range of products available on the commuter zone.

Products in each category include:

Preparing for the day:

• Breakfast made easy – cereals, breads, jams, ‘on-the-go’ options
• Keeping healthy – multivitamins, energy boosters, pain relief
• PGetting ready – toiletries

While at work:

• Breaktime snacks – fresh fruit, cereal bars, dried fruit and nuts, crisps
• Keeping healthy – multivitamins, energy boosters, pain relief
• Lunchtime ideas – sandwich components, sushi, ready meals
• Afternoon boosters – tea and coffee, energy drinks, chocolate treats

Relaxing at home:

• Dinner made easy – premium ready meals, pizza and pasta, prepared vegetables
• A little indulgence – luxury desserts, ice creams, wine
• Time to unwind – hot chocolate, aromatherapy and candles, luxury bath products