Touchstone Pistachio Company's Charlotte Avila Discusses First-Ever Retail Branded Program
FRESNO, CA - A pivotal play is priming a key nut category for growth. Touchstone Pistachio Company is debuting its first-ever retail branded program, utilizing its 25 years of pistachio production prowess to bring new opportunities to the grocery sector and maximize pistachio consumption.
“Touchstone Pistachio’s retail launch will bring reliability and partnership from a grower-processor that’s committed to servicing the various requirements of each of our customers,” explains Charlotte Avila, Director of Domestic Sales and Marketing. “We’re focused on increasing consumption across all retail channels and are committed to growing the pistachio category in both dollars and units.”
The new branded retail offerings will be available at the beginning of fall 2023. The attractive branding stems from a consumer insights-driven approach to its development, undergoing extensive design exploration to find key attributes to resonate with the target consumer. Conducting significant research to understand consumer perspectives and purchase drivers, the provider discovered there was an overwhelming response to how the company cares for its workers and the planet. The People's Pistachio became a rallying cry representing everyone from Touchstone to the farmworker and the consumer who all have a stake in the product.
With extensive experience under its belt, Touchstone is well-positioned to bring growth to the retail pistachio category.
“At Touchstone Pistachio, we know how to grow, we know how to build, and we know how to serve. We’ve been farming pistachios for over 25 years,” says Charlotte. “Our organization is no stranger to residential, commercial, and industrial development. We are very proud that our production facility will feature the latest food processing technology. We’re here to build our industry’s future, not just meet the needs of today.”
As pistachios already have a strong hold on the snacking category and are becoming increasingly popular in the ingredient space, Touchstone Pistachio is expanding the pistachio consumer base through innovation.
“We are committed to providing a reliable product for consumers, not only as a traditional snack but with new and innovative flavors and products. As the largest grower and processor of organic pistachios in the world, we are committed to expanding pistachios in the organic space,” Charlotte shares.
With over a year of research and development going into the creation of this creative new retail brand, the pistachio category is surely gearing up for increased momentum.
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