Walmart and HumanaVitality Partner for First-of-its-Kind Healthier Food Program
Bentonville, AR
By ANUK Staff
With the recent launch of a one-of-a-kind effort, Walmart, in partnership with HumanaVitality, a subsidiary of Humana, is seeking to help consumers across the U.S. save money on more-nutritious foods and live longer, healthier lives. The effort kicked off October 15th.
The new program offers the more than one million HumanaVitality members who shop at Walmart, a five percent savings on products that qualify for Walmart’s Great For You icon, including fresh fruits, vegetables and low-fat dairy. This is the first national program where a major retailer and healthcare company have joined forces to incentivize people to eat better through promoting savings on healthier foods.
Through the partnership, Walmart is addressing this issue of investing in healthier food while also working to bring down the costs of healthcare in the U.S. Recent research reveals that consumers, when faced with purchasing healthier foods as one in four families report, often resort to skipping healthy purchases frequently or always due to price.
“Price is an important factor in incentivizing wellness in America. By offering affordable, healthier foods, we will help make our customers healthier and reduce costs to our healthcare system as a whole. This represents preventative care in its purest form,” said John Agwunobi, M.D., President of Health and Wellness, Walmart U.S. “We want to be our customers’ wellness destination – the retailer that provides them with affordable ways to fight for their health.”
The “Vitality HealthyFood” program is available at all Walmart stores.
Walmart
