Westfalia Fruit USA Reports Retail Opportunities in the Avocado Category; Raina Nelson Comments
OXNARD, CA - From tailgating to entertaining, consumers are bringing out the big guns this time of year to impress all sorts of guests. That means it’s the avocado’s time to shine, bringing a delectable flavor to the plate or game day spread. Retailers are in luck, too, as Westfalia Fruit USA announced it has a strong, quality supply of avocados from Mexico, Chile, and Colombia that are ready to grace their produce aisle displays and drive demand.
“Avocado supply and consumer demand are in concert together for the fall season, giving retailers prime opportunities to design display solutions that can carry fresh avocado sales across the goal line,” said Raina Nelson, President and Chief Executive Officer of Westfalia Fruit Marketing USA. “Avocados are also a proven basket builder, and merchandising avocados in inspirational ways to shoppers will undoubtedly drive overall shopper spend.”
To support its retail partners, Westfalia has turned to data to offer merchandising suggestions to up category dollars. According to a release, avocado consumption has risen in the United States over the past two decades, hitting 8 lbs consumed annually per person in 2018, up from 2 lbs in 2001.
To further drive consumption, especially during football season, Westfalia recommends cross-merchandising fresh avocados with items like lime juicers, molcajetes, chile lime seasoning, burger stuffers, salsas, and Pico de Gallo to get consumers’ creative juices flowing.
“It’s not just about football, demand for avocados in the fall also surges in the days leading up to the World Cup,” said Nelson. “Make it easy for shoppers to throw the perfect watch party by displaying avocados with themed paper plates and napkins, tortilla chips, and libations. This is a perfect formula to enthuse shoppers to include more nutritious avocados in their diets while also increasing basket rings.”
With merchandising ideas and fresh avocados from Westfalia ready for you, retailers, this season can be a breeze. So, start getting those displays up.
For more produce aisle merchandising inspo, stick with AndNowUKnow.