Wholesum Celebrates 10 Years of Fair Trade With Festival; Ricardo Crisantes, Jesus Tabanico, and Francisco Landell Comment

Wholesum Celebrates 10 Years of Fair Trade With Festival; Ricardo Crisantes, Jesus Tabanico, and Francisco Landell Comment

AMADO, AZ - A first-ever event took place on December 2 for Wholesum. The grower celebrated 10 years of Fair Trade Certification, hosting its “Semillitas” festival that highlighted the themes of community, art, and impact at its farm in Sonora, Mexico. The celebration shed light on how the Fair Trade program has influenced positive changes within Wholesum’s farmworker community.

Ricardo Crisantes, Chief Commercial Officer, Wholesum“If this is what can be achieved in 10 years, imagine what is possible in the next 10!” stated Ricardo Crisantes, Chief Commercial Officer, as he motivated workers to think about the future alongside his brother and Co-Owner, Theojary Crisantes. “This is your movement, this is your work, we are your partners, but you are the stars.”

The event brought together Wholesum employees, family, industry partners, and community members, a press release explained. Paul Rice, Founder and Chief Executive Officer of Fair Trade USA, addressed those in attendance with a motivational speech.

In the picture above, the Fair Trade Committee cuts the ribbon of their new kiosk project

The event began with a ribbon cutting at the farm’s latest Fair Trade project, a public kiosk in the community plaza.

“In Mexico, kiosks are cherished spaces where people meet friends, take walks with family, and, on special occasions, listen to live music,” stated Jesus Tabanico, Fair Trade Committee Secretary.

Francisco Landell also commented on the importance of kiosks.

Francisco Landell, Farm Director, Wholesum“These spaces bring moments of joy and heighten the connection not only with the community but to culture and art,” Landell, a Farm Director for Wholesum, stated.

A new mural commissioned by Wholesum was also revealed at the event, painted by local Sonoran artist Juan Manuel Soto Leyva. Local restaurants, non-profits, and small business owners set up their booths to sell and showcase their crafts or products. On the main stage, dance and music performances made for great entertainment. Sponsors Agripacking and Fast Acrylic offered their support of the event as well.


According to the press release, Fair Trade is a form of equitable business, setting standards that protect the livelihood of farmers and other producer communities as well as the environment. Wholesum obtained certification in 2012 through the third-party certifier, Fair Trade USA. Since then, Wholesum’s farming communities have received over $8 million in Community Development Funds generated by sales of Fair Trade produce.

Cheers to 10 years!


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