Avocados from Mexico Generate A Successful Campaign
Los Angeles, CA
Avocados from Mexico is revealing the success of one of its most recent campaigns, Wake Up A Winner, a breakfast campaign that ran on Facebook and received over 58,800 entries. Wake Up A Winner, ran from April 2 - May 6, 2012 and awarded 35 daily prizes of $200 grocery gift cards and one grand prize trip to a bed & breakfast in Napa Valley, according to a press release. The campaign was developed to generate a buzz around avocados and increase usage of avocados for breakfast.
Eduardo Serena, APEAM Marketing Director, states, “Knowing that breakfast is one of the most important meals of the day, Avocados from Mexico saw the opportunity to increase product consumption by educating consumers on how avocados are a quick, nutritious way to make their breakfast distinctly delicious.” Mr. Serena, continues, “The Wake up a Winner promotion proved to be incredibly effective at generating awareness and excitement about avocados for breakfast, and we hope to build on those efforts as we move forward to support other new usage ideas.”
Avocados from Mexico acquired 17,021 new Facebook fans and brought in more than 40,500 visits to its website. The website hosted avocado breakfast recipes that included avocado spread on toast as well as wraps and smoothies. Wake Up A Winner generated more than 15 million impressions from online & mobile advertising, Facebook ads, social media efforts and in-store merchandising and in-store signage more than 1,000 retail locations.
