Baldor Specialty Foods Shifts Strategy to Deliver Groceries
BRONX, NY - Direct-to-consumer models are becoming the norm for both suppliers and unexpected companies on the buy-side. The list of our industry’s best adopting this model includes Baldor Specialty Foods, which launched a home delivery service in New York City earlier this year that has already been expanded to a host of new markets.
“More than 30,000 consumers in other major cities have already signed up for the service in the last week alone,” said Baldor’s CEO, TJ Murphy, in a statement at the time, according to news source DCist. “That tells us one thing: We must continue to expand this service to other locations where we operate to help the people there as well.”
And expand the wholesaler did. In addition to New York City, Baldor’s home delivery program—which provides consumers with fresh produce and other grocery staples directly to their homes—now reaches markets Washington, DC; Jessup, Maryland; New York’s Hudson Valley; Catskills, Connecticut; New Jersey; Massachusetts; and Pennsylvania, according to a press release.
“This is great news for many of those who have left major cities for more rural areas,” said Benjamin Walker, Baldor’s Vice President of Sales and Marketing. “Our home delivery program brings restaurant-quality foods to your door and we are thrilled to now make our service available to thousands of more families.”
Baldor first kicked off its shift in strategy after its restaurant and foodservice customers across the Northeast were forced to close down because of the pandemic. The wholesaler then shifted to include this direct-to-consumer model, expanding its facilities in Boston, Philadelphia, and Washington, DC, to support the move and the program’s burgeoning success.
“Providing high quality products with exceptional service is how Baldor has earned its reputation in the food business,” continued Murphy. “We are enjoying being able to take that same service to home consumers during this challenging time. With this expansion, we can continue to support our farms and partners and deliver the Baldor experience to even more consumers.”
For more ways companies in the fresh produce industry are shifting their strategy to meet the market's needs, stay tuned to AndNowUKnow.