Bee Sweet Citrus' Monique Bienvenue Highlights Retail Opportunities for Specialty Citrus
FOWLER, CA - Exclusive. Regardless of who you are, where you come from, or what you are searching for, it is a word that garners attention and draws people in. For retailers, having seasonally exclusive products sprinkled throughout the produce aisle is a foolproof way to boost register rings, and Bee Sweet Citrus has just what you need with its lineup of specialty citrus.
“Highlighting a product’s seasonality is key to marketing specialty citrus,” explains Monique Bienvenue, Director of Communications. “Unlike other varieties that are readily available year-round, our specialty citrus line is only available a few months out of the year, which is an essential talking point that retailers can utilize at the store level.”
Adding to its popular lineup of household staple varieties like Navel oranges, lemons, and Mandarins, Bee Sweet offers its specialty Meyer lemons, pummelos, Cara Cara Navel oranges, Blood oranges, grapefruit, and Minneola Tangelos.
Each variety can be merchandised using the grower’s specially crafted display bins and station signs that were specifically designed to showcase Bee Sweet’s specialty lineup. Supplementing the eye-catching bins, the company also provides individual consumer cards that describe the characteristics of each of the varieties, providing retailers with another powerful marketing tool.
“In addition to its exclusivity, all of our specialty varieties have unique flavor profiles that beautifully complement an array of different recipes,” adds Monique. “Grapefruit and Minneola Tangelos, for example, are great for those who love sweet, tangy flavors, whereas our Cara Cara Pink Navel oranges and Blood oranges are perfect for those with a sweet tooth.”
All of these offerings are grown in California, harvested in Bee Sweet’s Central Valley, Central Coast, and Imperial Valley regions.
With immunity-boosting foods taking center stage for consumers, now is a great time to take advantage of the demand by adding Bee Sweet’s specialty citrus to your aisles. After all, who doesn’t want to be a part of something exclusive?