Bee Sweet Citrus' Monique Bienvenue Shares Exclusive Fourth of July Merchandising Tips
FOWLER, CA - Fourth of July is upon us, and the highlight of the celebration for many is the snack spreads and refreshing drinks that come with the parties and gatherings. Like most consumers, I am looking to the citrus sector to elevate this occasion, so why not gather some insight from a well-known expert in the space? To do so, I hit up Bee Sweet Citrus’ Director of Communications Monique Bienvenue.
“Potlucks, BBQs, and pool parties are just some of the ways that families celebrate the Fourth of July, and citrus fruits are great to have on hand for the holiday,” Monique tells me. “Our domestic lemons and Meyer lemons are perfect for cold beverages, our grapefruit is excellent for cocktails and salads, Valencia oranges are great for salsas, and our off-shore Mandarins are an excellent snack for kids on-the-go.”
To capture more citrus sales in the lead-up to the Fourth of July, retailers should have a method to their merchandising, strategically placing Bee Sweet Citrus’ coveted varieties to ensure maximum consumer reach. Placing grapefruit next to certain types of beverages or drink mixes can appeal to consumers who are looking to make cocktails, and placing lemons near different types of proteins can increase produce sales for shoppers who are interested in grilling.
“One of the amazing characteristics that all our varieties have in common is their versatility! A shopper could simultaneously be shopping for healthy snacks and ingredients for their favorite meals and still find what they need with one of our summer items,” Monique points out.
Bee Sweet Citrus also offers informational point-of-sale (POS) materials and high-graphic cartons available for grocers looking to further optimize their citrus set.
“Last season, our team designed brand-new POS material to match our high-graphic packaging,” Monique continues. “We encourage those who are interested in in-store merchandising to reach out to one of our sales representatives to learn more about our supplemental marketing material.”
You heard the citrus savant! Pick up the phone and maximize the success of the citrus category ahead of this prime merchandising period.
ANUK will continue to bring new merchandising strategies to light, so keep reading.