Black Gold Farms launches "Better With Reds" campaign
Grand Forks, CA
Black Gold Farms is launching their “Better with Reds” campaign that continues the promotion of their year-round red potato table stock program.
The “Better with Reds” campaign features a variety of customized retail tools including in-store point-of-sale materials, a consumer-based micro site, and other consumer specific value-adds that highlight the versatility, flavor profile and nutritional benefits of red potatoes. “We want to entice the consumers and provide them with the information necessary at the point-of-purchase with a variety of easy recipes and prep tips, as well as making that connection with where their foods is grown,” says Leah Brakke, Marketing Specialist.
Black Gold Farms plans to use social media with a key emphasis on food bloggers to support the campaign and is currently in the process of working with various retailers and cross merchandising partners to roll out the Better With Reds program during the next three months.
“The success and feedback of our locally grown program from both consumers and retailers was very positive. We are now more convinced than ever that consumer’s want to know where their food comes from and once they hear the Black Gold Farms story, and the benefits of red potatoes, we believe consumers will find exceptional value in our product,” says Glen Reynolds, National Director of Produce Sales.
The campaign is expected to run through the first quarter of 2013.
Black Gold Farms
