WATSONVILLE, CA - Blueberries continue to remain a staple in the produce department. This is due in large part to the newest innovations being introduced to the category, such as California Giant Berry Farms’ recently announced Belli Berries, which were introduced at the International Fresh Produce Association’s Global Produce & Floral Show in 2025.

“Belli Berries are the same fresh blueberries consumers know and love from California Giant—now boosted with probiotics,” Tim Youmans, Vice President of Sales, told me. “This innovative, new, fresh berry product gives shoppers even more reasons to love blueberries. With Belli Berries, you get the same blueberry goodness, now with probiotics.”

Here are some quick facts about Belli Berries:

• Fresh Blueberries, Boosted with Probiotics: A simple way to add functional benefits to consumers’ daily diets
• Dairy-Free: Plant-based and vegan-friendly
• Nothing Artificial: Non-GMO and free of artificial flavors
• Rinse and Enjoy: Snack, bake, freeze—probiotics stay inside

According to Tim, demand for blueberries remains high, characterized by a shift in consumer behavior rather than a seasonal trend. Despite lighter organic volumes currently seen due to an early Peru start, consumer pull has not softened. The health halo of blueberries continues to drive growth in dollar sales year-over-year.

“Blueberry consumption is strong as consumers increasingly consider the fruit a year-round dietary staple. As per-capita consumption continues to climb, the market is also seeing a distinct trend toward premiumization. Consumers are increasingly willing to pay a premium for products that consistently deliver superior flavor and eating experience,” Tim explained. “Looking ahead, this demand is expected to intensify as the health halo surrounding blueberries attracts new household demographics.”

California Giant anticipates Belli Berries to be available to consumers in June 2026. Retailers interested in this item should contact their California Giant sales representative.

As we continue to keep an eye on the top produce categories, keep coming back to ANUK.