CALIFORNIA - As families shift into back-to-school routines, the demand for convenient, nutritious, and kid-approved snack options surges. For retailers, this annual transition presents a ripe opportunity to align merchandising strategies with consumer needs—and Grapes From California will ace the test. Whether packed into lunchboxes, enjoyed during after-school activities, or grabbed on the go, they deliver on what parents value most: freshness, reliability, and ease.

“The start of the school year is a busy time for families, and California grapes are an easy way to keep kids fueled and happy,” said Ian LeMay, President of the California Table Grape Commission. “They’re fresh, healthy, and delicious—exactly what you want in a snack for your family.”

Such benefits position grapes as the A+ snack choice for busy households. California grapes will drive shoppers to the produce department on their own, or they can be used in RD-approved power-pairing snack recipes to keep the entire family fueled and satisfied during back-to-school activities.

Help consumers simplify their back-to-school routines by positioning California grapes as a go-to staple across lunchbox, snacking, and meal occasions. With high consumer appeal, nutritional value, and merchandising flexibility, grapes offer a high-impact addition to seasonal sets, driving basket size and repeat purchases.

“California grapes are nature’s convenience food—no peeling, pitting, or chopping required. Simply rinse and enjoy. Their naturally sweet taste makes them a kid favorite, while their nutrient profile earns high marks from parents,” Ian details. “Grapes are a natural source of beneficial plant compounds called polyphenols, which help promote antioxidant activity and protect cell health. They’re also hydrating, containing over 80 percent water, a good source of vitamin K, which is important for bone health, and offer potassium, supporting healthy blood pressure.”

With more than 25 years of research supporting their “superfood” status, California table grapes have been celebrated for their role in promoting heart health, supporting brain function, and contributing to overall well-being. Whether tucked into a lunchbox, served as an after-school snack, or enjoyed as part of a balanced meal, grapes offer both taste and nutrition.

For a refreshing upgrade to traditional trail mix, prepare this Fresh Grape Trail Mix in under five minutes. And if shoppers are headed to the field and want to fuel the whole team, these Grape Almond Bliss Balls are a crowd favorite that supports a healthy brain, heart, and immune system.

The Golden State’s grape season is in full swing, with fresh grapes available through the end of the year. With more than 80 varieties grown, shoppers can choose from red, green, or black grapes to match their taste preferences—or mix all three for a colorful, appealing snack.