SANTA MARIA, CA - As an industry, we often spotlight the quality of products going to market, but it is important to highlight the people behind the produce. To honor those responsible for some of California’s prized strawberries, the California Strawberry Commission (CSC) partnered with the Santa Maria Valley Chamber of Commerce for the Annual Strawberry Industry Recognition Dinner on April 19, 2024.

“This event is a reminder of the importance of the strawberry industry locally in Santa Maria and the state of California,” said Jeff Cardinale, Director of Communications at CSC. “Accounting for summer and fall plantings, Santa Maria is the largest producing strawberry region in the country. And with peak season approaching, the entire country will be looking to Santa Maria to lead the way with beautiful, delicious strawberries for consumers to enjoy.” 

Held at the Santa Maria Fairpark, the event brought together the Santa Maria Valley agriculture industry to honor and celebrate the people behind the category. According to a release, 650 people attended the sold-out dinner, including strawberry farmers, industry members, local community businesses, and local dignitaries.

The event celebrated the start of a strong California strawberry season and spotlighted a local grower, Mayra Paniagua, and her impact on the Santa Maria Valley. In addition to industry highlights and entertainment, the evening also served as a fundraiser to support the local youth community.

Paniagua was given the Strawberry Industry Impact Award. She is a second-generation strawberry farmer in the Santa Maria Valley, with a deep connection to the strawberry industry. Her parents migrated from Mexico, starting out as pickers and eventually owning their own farm. After graduating from college, Mayra started Golden State Farms and has been building a thriving family business.

“It’s such an honor to receive the Strawberry Industry Impact Award. Thank you to the California Strawberry Commission and the Santa Maria Valley Chamber for helping support dreams like mine,” said Mayra. “As a strawberry farmer, I am blessed to work alongside my family, our crew, and other farmworkers every day. I wouldn’t be where I am today without the love and support from my community." 

In addition, the Chamber awarded California Giant Berry Farms with the Strawberry Industry Partner of the Year award.

Congratulations to California Giant Berry Farms and Mayra Paniagua on their awards!