
Chiquita Named to Newsweek’s America’s Most Loved Brands 2025; Juliana Furlan and Jennifer H. Cunningham Comment
FORT LAUDERDALE, FL - Chiquita, one of the leading banana brands, is proud to announce that it has been recognized as one of America’s Most Loved Brands 2025 by Newsweek and Plant-A Insights Group. Newsweek and Plant-A Insights Group recognized the most loved brands in the United States by conducting a large-scale study based on an in-depth survey of 24,000 American consumers, the collection of over 359,000 brand reviews and followership data across social media platforms and in-depth analysis of sentiment data on brands.

“To be named one of America’s Most Loved Brands by Newsweek is an incredible honor that reflects the deep connection consumers have with Chiquita,” said Juliana Furlan, Director of Marketing at Chiquita North America, in a recent press release. “It’s a recognition of the trust we’ve built through decades of delivering consistent quality and a reminder that our iconic yellow banana continues to spark joy in everyday moments across the country.”

The recognition underscores Chiquita’s enduring presence in American households and its ability to foster deep emotional resonance with consumers across generations. With a legacy of over 150 years, Chiquita continues to evolve with purpose—strengthening its connection to shoppers through transparency, sustainability efforts and cultural relevance. From its beloved Miss Chiquita icon to meaningful collaborations and innovative campaigns, the brand has continuously demonstrated its ability to adapt while remaining a household staple.

“The ultimate measure of a brand’s ability to resonate with consumers is how they make us feel, not just the features their products offer,” said Jennifer H. Cunningham, Editor-in-Chief of Newsweek. “Newsweek and market-data research firm Plant-A Insights are proud to introduce America’s Most Loved Brands 2025, highlighting companies that have won the hearts of customers by fostering connections and creating loyalty that transcends mere transactions.”
As it looks to the future, Chiquita remains dedicated to delivering more than great-tasting bananas—it’s committed to creating meaningful, joy-filled moments while advancing impactful sustainability initiatives that benefit people and the planet.
For more information on Chiquita’s initiatives and products, visit www.chiquita.com.