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Ottawa, Canada

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The Canadian Produce Marketing Association (CPMA) has successfully completed the first phase in the development of a renewal strategy that will map its future course, gaining support of its members and the produce industry.

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As part of the multi-year Strategic Plan, members, staff and other stakeholders had the opportunity to provide input of CPMA activities. As a result, CPMA will now add two additional positions to its company: Manager of Education and Manager of Government Relations and Industry Technology, according to a press release.

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In order to ensure that its members have the proper information and support they need to efficiently and effectively sell fresh produce in Canada, CPMA has committed to place enhanced focus on advocating on behalf of its members and to provide educational opportunities to enrich industry knowledge.

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CPMA

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