David Bright of Grimmway Farms Talks Super Bowl Merchandising
BAKERSFIELD, CA - What are the five “Fs” of Super Bowl Sunday? According to Grimmway Farms’ David Bright, Vice President of Marketing, they are football, food, family, friends, and fun! We all know that fresh produce is the star of the show, so I asked David what Grimmway’s Super Bowl promotion has in store.
“We make it easy for retailers to assemble eye-catching Super Bowl merchandising displays. The produce section brings flavor, color, texture, and aromas that enliven any Super Bowl spread,” David told me. “The focus is on merchandising items that are easy to prepare, a delight to the eyes, and easy to scoop up or grab from the plate. Carrot chips, sticks, and baby carrots are central to this merchandising set along with celery sticks, grape tomatoes, green beans, radishes, and peppers of multi-colors.”
David also suggested adding a variety of fresh dips like ranch dressing, hummus, and salsa to the spread. All these items work well on charcuterie boards and crudité platters, which have become very popular lately and are great themes to incorporate into merchandising.
“Our carrot offerings bring a burst of color, crunch, and sweetness to the array of dips and chips that dominate football fare. The rainbow varieties of our baby carrots and chips will dress up the table with bursts of yellow, purple, orange, and white,” David continued. “Carrots pair surprisingly well with guacamole, as a healthier alternative to tortilla chips, as well as a natural match with your gametime hummus and ranch dressing dips.”
Consumers can continue to enjoy these Super Bowl favorites well beyond game day by purchasing Grimmway’s convenient, new Cal-Organic dippers. The dippers offer a generous portion of organic carrot chips paired with hummus, guacamole, or ranch dressing, making these favorite game time snack combinations available for many other occasions throughout the year.
“It is hard to hide our bias at this time for the Cincinnati Bengals to make it to the Super Bowl,” David divulged. “Just imagine how our sweet crunchy ORANGE carrots can dress up every table and fire up the fans regardless of the teams featured in the game.”
Grimmway’s online and in-store promotional materials feature recipes and images to inspire consumers to use its carrots and organic fresh vegetables in ways they had never thought of before.
“The fresh produce department provides shoppers with a glistening, vibrant array of items unlike any other department in the store,” concluded David. “Grimmway Farms value-added carrots and Cal Organic Farms vegetables offer a full array of flavor and colors to make even the most simple Super Bowl spread a delicious work of art by merely tearing open a bag and pouring it into a bowl.”
Whether you’re team salsa, hummus, or guacamole, Grimmway Farms has the dippable fresh vegetables you’re looking for to complete that game day spread.