Del Monte Fresh Produce Debuts Better Break™ Line at National Association Convenience Stores Show
CORAL GABLES, FL - After unveiling its new Better Break™ convenience line earlier this year, Del Monte Fresh Produce is introducing it to the trade show circuit. This week, the company headed to the National Association of Convenience Stores Show with the innovative new line in tow. If you find yourself perusing the wares at this year’s event—which ends this Friday, October 4—be sure to stop by booth #8511 to feast your eyes on the new product while it’s still fresh to the industry!
Following its initial launch last month, Dennis Christou, Vice President of Marketing, stated: “We are so excited to unveil Better Break. We know that our consumers—millennials especially—are looking for tasty, convenient, and wholesome options when it comes to lunch and afternoon snacking. Better Break is our solution for everyone who may be too busy to prepare their own plant-forward options, and we look forward to adding them to our Del Monte lineup at our retailers nationwide this summer.”
The Better Break line touts a bunch of health-forward and delicious attributes, including plenty of veggies such as cauliflower, broccoli, sweet potato, kale, and corn; serving up 130 calories or less; the convenience of heating and eating in as little as three minutes; and on-the-go readiness thanks to its convenient packaging. The vegetarian, plant-based, and chef-inspired meals are available in flavors like Spicy Pomodoro, Zesty Green Chile, and Summer Corn.
Mann Packing Co. will also be joining Del Monte at the National Association of Convenience Stores Show. Mann’s will be showcasing its shopper-favorite CAUILINI® Baby Cauliflower Florets.
If I were you and lucky enough to be in attendance at this week’s show, I’d for sure be making booth #8511 my first stop of the day for the rest of the week! For more of the freshest produce news, keep reading AndNowUKnow.