DALLAS, TX - Mapping out the future success of your brand just got easier, as DMA Solutions has revealed the upcoming topics and dates for Marketing Matters, an innovative, informative webinar series designed to help companies in the produce industry plan for the future.

“The topics we have planned for Q3 and Q4 are meant to ‘get real’ about some of the challenges our industry is facing,” said Dan’l Mackey Almy, President and Chief Executive Officer. “With hot topics right now like Fresh Summit and private label, our goal is to walk alongside industry professionals and strategize solutions for the betterment of our brands and the industry.”

The topics were created to help marketers and industry professionals plan for upcoming events and the new year through thoughtful discussions, as noted in a press release. The upcoming topics for the informative webinar series include:

• September 23: Fresh Summit: Let’s Talk, Marketers — This conversation with the DMA team and Produce Marketing Association Fresh Summit’s Director of Trade Shows, Jamie Hillegas, will center around the current challenges marketers are facing and offer solutions for Fresh Summit and beyond
• November 18: Private Label: Who Does It Benefit? — DMA Solutions’ CEO will tackle the topic of “private label” and discuss the benefits, challenges, and realities that impact fresh produce brands
• December 9: Social Media Planning — The DMA team will help attendees strategically plan social media content for the new year and share the resources and tools used to get the most out of social media platforms in 2022

Since Marketing Matters’ inception in 2020, over 225 different produce companies have participated in DMA’s webinars. To register for future Marketing Matters webinars, click here. To access previous webinar recordings and presentations, click here.

Knowledge is wealth in this industry, so keep reading ANUK for more unique ways to tap into the minds of industry pros.

DMA Solutions