Driscoll's Launches New Limited Edition Berries
WATSONVILLE, CA - Driscoll’s is bringing a rosé-every-day type of mentality to the produce aisle, and I for one am 100 percent for it. The company recently launched two new high-flavor berry offerings: Rosé Berries™ and Sweetest Batch™.
“Driscoll’s brand promise is to consistently delight consumers with the freshest, most delicious berries, and the release of Rosé Berries and Sweetest Batch does just that,” remarked Fran Dillard, Senior Director, Brand and Product Marketing. “It’s taken a long time to perfect these offerings—not only for the trend-forward color and desirable texture but for the superior taste.”
Available in both strawberry and raspberry varieties, Rosé Berries get their beautiful light-pink hue from the non-GMO breeding methods used by Driscoll’s Joy Makers—a team of agronomists, breeders, sensory analysts, plant health scientists, and entomologists who research and develop proprietary varieties. According to a press release, Rosé Strawberries have a smooth, silky, creamy texture that delivers a sweet, peachy flavor paired with a soft floral finish.
Rosé Raspberries, on the other hand, get their sunset coloring from their parents, the golden and red raspberries. As with the Rosé Strawberry, the flavor profile promises a sweet taste sensation.
Driscoll’s also unveiled Sweetest Batch, a collection of high-flavor strawberries and raspberries that inspires memorable moments of sweet indulgence, whether consumers are out at a picnic in the park or in the kitchen around the family table.
“With Rosé Berries and Sweetest Batch, we’ve introduced a premium new product that offers a depth of flavor variety remarkably different than anything else in the category,” said Naomi Sakoda, Product Marketing Manager. “Our team has worked tirelessly to offer the flavor-forward, highly enjoyable berries consumers have come to expect from Driscoll’s.”
The press release went on to note that Driscoll’s is one of the few berry companies with a dedicated research and development department focused on breeding high-flavor proprietary berries exclusively for its network of independent growers. This limited-edition collection of berries marks the first in a series of offerings designed to give consumers an indulgent new way to experience Only the Finest Berries™.
“Introducing an immersive berry eating experience with both Rosé Berries and Sweetest Batch is a testament to our thoughtful and dedicated breeding process,” stated Rick Harrison, Vice President of Global Variety Development. “We don’t compromise when it comes to excellence.”
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