WATSONVILLE, CA - Driscoll’s is launching a new social media campaign through August to celebrate the food art phenomenon.

The campaign is designed to inspire artists and consumers alike to get creative with their food this summer for a chance to win Driscoll’s berries for a year and a Nikon D550 camera.

“With the ever-growing popularity of visual and photo sharing social media platforms like Pinterest and Instagram, the food art phenomenon has become an enjoyable expression of imagination during any eating occasion,” said Frances Dillard, Director of Marketing. “Driscoll’s berries add a delightful and beautiful touch to any meal, making berries a festive tool of food artists everywhere.”

Consumers can participate by uploading their berry art to driscolls.com/pictureperfectplate and/or share their photos on Instagram, Twitter, or Facebook using the hashtag #pictureperfectplate.

The prizes for the most creative and unique creations are as follows:

• Grand Prize: A Nikon D550 camera and a year’s worth of Driscoll’s berries
• First Prize (six winners): A year’s worth of Driscoll’s berries

Samantha Lee, a revered food artist who has created and shared hundreds of food art plates on social media to over 500,000 followers, will partner with Driscoll’s over the summer during the campaign.

“Whenever I create food art pieces and I use berries, I always turn to Driscoll’s,” said Lee. “Driscoll’s berries are not only healthy, delicious, and juicy – the beautiful and vibrant colors inspired me to make a wide variety of food art pieces.”

For more food art inspiration, check out Driscoll’s recipe for Sunshine Fruit Pizza on its YouTube channel, and be sure to check out the latest artistic creations on Driscoll’s Instagram, Twitter, and Facebook.

Driscoll’s