Engage3 Partners With Heinen's to Power Its Pricing Strategy
DAVIS, CA - As technology and innovation continue to deepen their roots within the retail sphere, solutions company Engage3 is expanding its footprint in the grocery sector by forming a new partnership with Midwest-based grocer, Heinen’s. The company will use its comprehensive software and Competitive Intelligence Management (CIM) solution to help the retailer expand its omni-channel visibility as it continues to push for growth.
“In our search for a SaaS competitive pricing partner, Engage3 was the clear frontrunner. They had all of the capabilities that we were looking for to execute our pricing strategy, and we believe their private label matching capabilities will be superior to our previous partner’s,” said Kim Heinen, Packaged Goods Manager for Heinen’s.
Engage3’s CIM, an AI-assisted, attribute-based, and data science-driven solution, will provide Heinen’s with the ability to achieve the most comprehensive pricing visibility, while also using the company’s ML-powered product linking capabilities to create a contextualized view of the retailer’s competitors’ equivalent items on the local market level.
“Heinen’s upscale offerings of the highest-quality foods and the greatest assortment has earned them a great following of loyal customers,” said Edris Bemanian, CEO of Engage3. “We are thrilled to partner with them in enhancing their competitive pricing visibility and powering their product linking analytics to set pricing that resonates with their shoppers.”
CIM is currently being used at six of the of the largest retailers in the U.S and provides each of its users with a comprehensive view of competitor pricing activity.
Through the use of in-store data collection, online web scrapes, and ad-hoc data collection within the Missions App, Engage3 is able to offer retailers store-level pricing as well as assortment strategies across channels, markets, and items for all competing grocers.
How will this new partnership with Engage3 evolve Heinen’s growth strategy? Keep a tab up for AndNowUKnow as we bring you the answers.