Envy™ Expands Well-Known Roadshow with Hundreds of Retail and Consumer Events
UNITED STATES - Consumers along the East Coast and California will enjoy samples, savings, and prize-winning opportunities as the trademarked apple brand Envy™, owned by T&G Global, expands its attractive 2019 Roadshow to an extra three months following successful excursions in 2017 and 2018. The multi-state sampling tour is expected to bring in a large crowd following the expansion.
“'Bite and Believe' is Envy’s tagline due to our confidence that one bite of an Envy will win over consumers to the sweet, crisp, slow-to-brown apple,” said Chris Willett, General Manager of T&G Global’s Enzafruit Products Inc. Division. “There’s no better way to drive trial of our apples than to hit the road and meet consumers at popular events where they congregate and in-store where they can immediately purchase Envy, a big win for our retail customers, as well.”
According to the company’s press release, Envy brand ambassadors served samples and prize-winning opportunities to the more than 24,000 foodies in attendance where the roadshow got off to a splashy start at the South Beach (Miami) Wine & Food Festival, February 20-24. The East Coast leg of the Roadshow runs through April and will follow the coast northward, with stops at retail stores in North Carolina, the DC metro area, Pennsylvania, New York City, and more. Running through April, the California leg will cover major markets and retailers throughout the state as well.
“Our customers have been enthusiastic about partnering with us on Envy Roadshow events,” said Aaron DeHerrera, Marketing Manager for Rainier Fruit Co. “Not only does the Roadshow deliver an exciting experience for their shoppers, but it also spurs incremental sales that tend to last well beyond the actual event.”
Also coordinating promotional ads and specials, Envy and its sales agent partners—Oppy, CMI Orchards, and Rainier Fruit Co.—are in-store displays and a nationwide Ibotta rebate offer to align with the Roadshow events, as stated in the press release.
For more updates about other Envy promotional opportunities, keep reading AndNowUKnow.