Food Lion Unveils New Shopping Experience with Completion of $91.7 Million Investment in 63 Roanoke, Virginia Stores

Food Lion Unveils New Shopping Experience with Completion of $91.7 Million Investment in 63 Roanoke, Virginia Stores



SALISBURY, NC - Earlier this year, Ahold Delhaize-owned Food Lion invested $91.7 million in 63 of its Virginia-based stores. The investment included remodels, 2,000 associate hires, and donating two mobile food trucks to local food banks. Tomorrow, October 10, the retailer will unveil its new, easier shopping experience at its Roanoke locations.

Meg Ham, President, Food Lion“Roanoke is very special to Food Lion,” said Meg Ham, President of Food Lion. “We’ve been part of the fabric of this community for 40 years, opening our first store in Martinsville, Virginia. A lot has changed since we opened our first store in this market. We’ve created a new grocery shopping experience through significant investments in our stores, customers, associates, and communities. From our expanded variety and product assortment, newly reorganized stores, new signage to more efficient check-out experience, every change we’ve made will make it easier for our customers to find fresh, quality products at affordable prices every day.”

According to a press release, the remodels include the following:

  • Expanded variety and assortment across departments relevant to its customers in each store, such as more locally produced items in its “Local Goodness” section, an expanded variety of craft beer, limited reserve wines, and more natural, organic, and gluten-free items
  • An abundant selection of fresh produce and meat backed by Food Lion's double-your-money-back guarantee and a selection of Nature's Place beef and other items
  • Select stores will also offer hand-battered chicken and in-store cut fruit and vegetables
  • A greater selection of easy and affordable complete meals for families and a wider variety of grab-and-go items and pre-sliced deli meats and cheeses, which are sliced fresh daily and available for customers to pick up without waiting in line
  • New signage and groupings of like-products to make it easier to locate items faster
  • A more efficient checkout process, making it easier to get in, out, and on your-way
  • Improved quality and freshness of products throughout the store
  • Low prices on thousands of items across all departments

In addition, 13 of the 63 remodeled stores will feature walk-in garden coolers designed to keep produce fresh longer.

The multimillion dollar investment includes 2,000 associate hires and donation of two of Food Lion's food trucks to local food banks

On October 10, each store will open to the public at 8 a.m., following a ribbon-cutting ceremony.

Upon the completion of the Roanoke remodels, Food Lion will have remodeled 712 of its 1,030 stores in the last four years, including the renovation of 105 Norfolk-based stores this past August.

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