The Fresh Market Launches Ultimate Dinner Meals
GREENSBORO, NC - I never expected how creative I’d need to be when it comes to cooking amidst stay-at-home-orders. As your consumers are likely in the same boat as me, it’s a fantastic time to inspire shoppers at retail. The Fresh Market is one company that has gotten ahead of this strategy, recently launching a wide range of restaurant-quality meals for its shoppers.
"While these are unprecedented times, our guests still want to treat themselves to a special meal, whether they are celebrating a birthday, anniversary, or even a Saturday night dinner socially distanced with some friends," said Dan Portnoy, Chief Merchandising Officer. "That is why we are launching The Fresh Market's Ultimate Dinner Meals, which rival the quality of any fine dining restaurant meal. We are kicking it off this week with the Ultimate Steakhouse Dinner Meal featuring our prime grade steaks, premium appetizers and sides, as well as one of our signature desserts, a gourmet fresh fruit tart."
For those looking for convenient meal options to get a fresh and delicious dinner on the table or to just simply add some variety to their weekly routine, here are some of The Fresh Market's meal offerings:
Little Big Meal
Feeds a family of four with ready-to-cook weekly meals that include an entrée and sides. On the menu for the remaining two weeks in August are Fajitas with chicken or steak, a specialty sauce, and a freshly prepped veggie kit; or Fish and Chips with parmesan cod and French fries plus two sides and pie for dessert.
Market Meal Kits
The Fresh Market's Market Meal Kits are all-in-one meal solutions for two people that are ready in 20 minutes or less using one skillet for easy clean-up. Each kit features premium, pre-measured, prepped fresh in-store ingredients such as boneless, skinless chicken breasts, succulent shrimp, sirloin beef steaks, Atlantic salmon fillets, and fresh veggies.
Value and Holiday Meals
To supplement The Fresh Market's increasingly popular holiday meal offerings, the specialty grocer recently also introduced seasonal value meals for those looking for a high-quality offering that serves more. This Labor Day, guests can enjoy a ready-to-cook Seafood Boil that feeds eight, accompanied by corn, potatoes, and a fresh apple pie.
According to a press release, guests can order the meals two ways:
1) Curbside Pickup: Scan QR code with a smartphone camera or visit the company website to have a meal ready in as little as 2 hours
2) In-Store Pickup: Preorder on the company website by 2pm to have a meal ready next day
Your consumers are practically begging for new ways to switch up their eating experiences, so get those innovative ideas cookin’!