SOUTHERN CALIFORNIA - The keynote speaker has been unveiled for the upcoming 2024 Fresh Produce & Floral Council (FPFC) Expo, Fresh Forward. As the event kicks off on May 1, renowned celebrity chef Jeff Henderson will take the stage to share his remarkable journey of redemption from the streets to the stove, offering invaluable insights and strategies to help attendees achieve their dreams.

"We are thrilled to present such an exceptional lineup of programming for the 2024 FPFC Expo,” stated Baltazar Garcia of Local Bounti, Chair of the FPFC Expo Committee, expressing his excitement for the upcoming event. “The committee has worked tirelessly to curate an experience that will educate, inspire, and connect our attendees. We cannot wait to welcome everyone to Anaheim for what promises to be an unforgettable event."

As a press release stated, Chef Jeff Henderson's keynote address promises to inspire and empower attendees with his authentic and emotional story, coupled with practical advice that transcends boundaries.

In addition to this game-changing presentation, the keynote breakfast will also feature a dynamic Buyer Panel discussion, where attendees will have the opportunity to engage with industry experts including Patrick Kelly of The Produce Industry Podcast; Javier Bautisa of Northgate Markets, Andy Hamilton of Markon, and Bryan Presley of Albertsons. These produce aficionados will weigh in on the latest trends, challenges, and opportunities in the fresh produce and floral industry.

"I'm beyond excited for my debut at the FPFC Expo! I’m thrilled to be moderating the buyer panel at the Keynote Breakfast engaging thoughtful discussions on leadership, awareness, and insights with some of the industry's top buyers,” said Kelly. “It is an honor to be shaping the future of the produce industry through these conversations at the FPFC Expo!"

FPFC has also planned an Exclusive Night Out at Splitsville on April 30 in Downtown Disney. This event is open to all exhibitors, retailer buyers, foodservice buyers, and Expo sponsors, providing a fantastic opportunity for networking and relaxation before the main event.

Registration for the 2024 FPFC Expo is now open, so don’t miss out on this exciting, event-filled expo!