LOS ALAMITOS, CA - The produce aisle is host to many heaven-sent varieties, and Angelcots®, of course, are part of the highly coveted group. Frieda’s is bringing a fresh health halo—literal and figurative—to retail shelves, as the company’s season is underway for the premium variety. Alex Jackson Berkley, Director of Sales, emphasizes why these Angelcots fit so perfectly into the Frieda’s brand.

“I had the pleasure of walking the fields with the grower and learned so much,” Berkley says. “The grower is a family-owned, third-generation business just like Frieda’s, and the passion for what they do shines through every single piece of fruit.”

According to a press release, Angelcots are a white-fleshed fruit with delicate skin and sweet flesh and are described as being as juicy as the ripest nectarine with the delicate texture and aroma of an apricot. Their balance of acid and sugar paired with a buttery, perfume-like sweetness complements the fruit’s blushing exterior.

Unique tarping and reflection of the sun helps to form the angelic blushing that makes this apricot so special. However, Frieda’s reports that three generations of family love has something to do with it, too.

The sweet flavor profile of this stonefruit makes it the perfect variety to introduce to younger shoppers who typically might not buy apricots. Retailers can promote them for snacking, baking, salads, or even charcuterie boards. The crop is limited and mostly pre-booked, so call your Frieda’s account manager today to request samples for next year.

Be prepared for repeat PO’s in the future, because once shoppers get a taste of these angelic varieties, they will ask for them every single year.

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