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Frieda’s Specialty Produce Engages Employees With Heartfelt Gratitude Video

Frieda’s Specialty Produce Engages Employees With Heartfelt Gratitude Video



LOS ALAMITOS, CA - Our way of life has changed drastically as of late, and a huge area of adjustment for many resides in working from home. To show the company's thankfulness and spread joy to its employees, Frieda’s Specialty Produce recently released a fun gratitude video segment to help keep everyone’s spirits high.

Karen Caplan, Chief Executive Officer and President, Frieda's Specialty Produce“We have a new practice of meeting as leaders every morning on Zoom. We spend A LOT of time talking about how the employees are feeling, and we thought if only they could see us in action, just like before COVID-19 hit,” said Karen Caplan, President and CEO. “We wanted to ensure that they know how truly grateful we are for everything they are doing to make sure that our retailers are fully stocked with our fresh, delicious produce.”

Small spaces and the reality of having kids and parents home together brings more pressure to the day. Being in a warehouse environment is no picnic either. Standing six feet apart and having a masked conversation with a co-worker feels distant and lacks a human touch. Taking breaks alone feels, well, lonely.

According to a press release, the leadership team at Frieda’s was worried about the impact on employee engagement and decided to do something about it. Following in the footsteps of “Saturday Night Live at Home” and the “One World: Together at Home” concert, Frieda’s leadership team used a Zoom meeting to record themselves working at home. They first rehearsed as a dry run but the first take was so sweet, simple, and sincere that they decided to go with it.

“If there is anything this crisis has taught us, it is that sometimes imperfect is absolutely perfect,” Caplan notes.

Tricia Gil, Executive Assistant, Frieda's Specialty ProduceTricia Gil, Executive Assistant, took a beat to express her own gratitude for this effort, noting, “THAT. WAS. BRILLIANT!!! Really made my day.”

As we all work to maintain some level of normalcy amidst these challenging times, AndNowUKnow will be here (at home) bringing you the industry’s latest updates.

Frieda's Specialty Produce



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Frieda’s Specialty Produce

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