Frieda's Presents Chinese New Year Produce and POS
Los Alamitos, CA-
By ANUK Staff
1.25.13
Starting on February 10th, Asian cultures around the world will begin celebrating the 15-day long tradition heralding the Year of the Snake – representing intuition and refinement in the Chinese Zodiac. Families and friends will gather over feasts with foods to symbolize abundance, wealth, longevity, and good fortune.
Frieda’s is working with several clients to build festive in-store promotions during the beginning of February. Frieda’s provides key merchandising recommendations, artwork for Chinese New Year POS signage, and educational resources for produce employees.
Frieda’s has partnered with retailers to promote Asian produce specialties for Chinese New Year since 1973.
“It’s one of the biggest food-centered holidays after Thanksgiving, so it’s a great opportunity for retailers to boost produce sales,” said Karen Caplan, President and CEO. Retailers can contact Frieda’s for promotional ideas, products and marketing tools.
Frieda’s will also launch a Chinese New Year “Red Envelope” promotion on its Facebook Page, where consumers can sign up to receive Frieda’s dollars in traditional red Chinese Gift Envelopes.
